Longtime Indie Music Filter readers will have definitely seen Allie Hughes featured on these pages, but never quite like this! After a move to Los Angeles and accolades from the likes of Katy Perry, the songstress has been creating quite the buzz as Allie X with her three singles – “Catch”, “Prime”, and “Bitch” (all self-released and free to download on her Soundcloud page).
She’s just released Xhibit I — a music video for “Bitch” that’s an Instagram and Tumblr lover’s dream, complete with vintage filters and mirror effects. Allie’s commentary on domesticity is perfectly placed as she wanders through a grocery store, filling her cart while singing “Gonna bake you, make your dinner / Could be your cook / You can bring me home my bacon / Chop the wood”. You could say it’s a little bit Lana del Rey, a little bit Santigold, but 100% Allie X.
Now, Allie is encouraging fans to “become an #Xhibitionist by publicly #Xposing the parts of your self that are normally kept hidden. Create a video, image, GIF or remix inspired by BITCH, tag it #bitchXart, and I will #Xhibit”. If submissions are half as creative as their inspiration, I can’t wait to see what they come up with.