Born Ruffians are excited to reveal their brand new single “Love Too Soon” which was produced by Richard Swift (Foxygen, Tennis, Nathaniel Rateliff). The video for the single was directed by Leah Fay Goldstein and Peter Dreimanis of July Talk.
“Permanent Hesitation” by Born Ruffians, from their album Birthmarks.
The video was directed by Ron Eyal and Eleanor Burke using an 8-camera rig devised by Eyal, Burke, and Eric Lin. The multi-frame look of the video was inspired by artist David Hockney’s “polaroid composite” portraits which stitch together multiple snapshots into a single mosaic image. “Permanent Hesitation” is the first music video shot simultaneously with eight video cameras to create a unified image. The crew used eight Canon 5D Mark III’s and custom-built rig which allowed each camera to be aimed independently. The motion graphics were created by designer and animator Kristyn Hume.