krrum

Premiering today, the Camille Summers-Valli-directed video offers a neat twist on ‘Evil Twin’ by Leeds artist Krrum, and its portrait of familiar faces (but not as you know them). Starring Britney Spears, Nicki Minaj, Boy George and Michael Jackson lookalikes auditioning for Krrum’s Leeds-based lead producer and co-vocalist Alex, the band describe ‘Evil Twin’ as “toying with the duality of wanting to be healthy, productive and find some long term stability, but also wanting to throw that all away and indulge your vices. Individually they are comforting but are always competing with each other to come out. Camille’s idea for the video was a strange realisation of that competition.”