But this video is one.
Believing that music and fashion belong together, here is a collaboration between Swedish bandThe Sonnets, remix artist Montauk, and clothing company Tr籠Bien Shop called Short Story/Morning Run. 籠I never really get the impression there’s a hard sell there, maybe just an籠artistic籠video for a great remix that might as well be a music video. 籠I guess we’re supposed to notice the clothes the runner is wearing.
As a runner myself, I kept thinking of how uncomfortable that baggy jacket might have been flapping in the wind.
Nevertheless, I was completely drawn into this remix. 籠 Normally I’m not one for the autotune, but it works for me here. 籠Interested to know what you think?
Wonder if brands will want to move more in this direction when it comes to spending advertising dollars?