There was quite a momentous clear-as-glass experience from last year – the time I excitedly hovered over the play button for NO‘s “Stay With Me” video premiere on NME’s list of bands we should all keep an eye out for. Having the similar feeling I had years ago when I clicked on Mumford & Sons ‘Little Lion Man’ in NME’S list of Unsigned Bands. It’s NO secret I’m an embarrassingly gushy fan of their music and still live perplexed as to why they are still under the musical veil. It’s time fellas – YES to NO!
The band release their brand new video for their single “What’s Your Name”. Filmed in their birthplace of LA’s Echo Park, it stars Johnathan Tchaikovsky and was Directed by Ryan Reichenfeld (who created the masterpiece of ‘Stay With Me’ too). Teaming up with an integral part of LA’s music scene; White Iris Records who become the launching pad yet again (FIDLAR, Best Coast, Electric Guest) for NO’s What’s Your Name/Eleven Eleven 7″ single, offering it on vinyl and digitally. The song alludes to holding all the elements of an anthem by exposing rich vocal harmonies, heavy guitar riffs and beautifully fluid drum beats that build into a powerful finale. I’ve never meant as much of a yes for a NO – like now. Here, just for you…
NO | What’s Your Name from NOLOSANGELES on Vimeo.