Brand New Goldroom – “Till Sunrise”

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A few weeks ago LA-based producer Goldroom gave fans the chance to collaborate and premix his song “Till Sunrise” via the aptly title initiative, “Goldroom Premix”. After stating that the proper single will only arrive today (11/08) it stands as a new-age way to release music. It’s fresh, unusual and I think it worked. It not only involves the fan aspect right at the core of the offering, but it gave artists the opportunity to put their own Gold stamp on the track – something that usually only happens after a single is released. Today marks the release of the original – the egg or, err, is it the chicken of the equation? Whichever way you look at it – it’s a great little pop number written by Goldroom with vocals by Mammals.