born on a day the sun didn’t rise
Check it out here. From the press release:
“Black Moth Super Rainbow‘s new music video for “Dark Bubbles,” which allows viewers to control the sun, moon and stars, using a webcam or mouse, while a hooded figure jumps up and down on a trampoline.
LA-based directing team Radical Friend created “Dark Bubbles” over three painstaking months by combining motion-sensitive technology, time-lapse photography, live-action footage, and mystical, trippy animation. The result invites viewers to physically interact with the bizarre, dream-like environment.
Using a webcam, viewers can shift the position of the heavenly bodies by slowly moving their own heads or hands left and right in front of the camera’s lens. Moving the cursor will have the same effect if users choose that option.”
I like the direction music videos are heading these days. Although this video is not as good as The Arcade Fire’s Black Mirror, its cool to see music videos embracing interaction, and in this case the webcam. I do feel that this needs to be more than just a guy jumping on a trampoline.
Aside for this song going the full way on the same chord progression, HOW COOL IS THIS TRACK!!! Download Born On A Day The Sun Didn’t Rise. Loving it here. Eagerly anticipating the record (Eating Us, May 26th). This record might sound different from previous ones, Dave Fridmann (The Flaming Lips, MGMT, Weezer) produced it, so expect a more accessible psych-robot singing your favorite songs to get high to. The deluxe CD version of ‘Eating Us,’ featuring a 16-page art booklet and hairy summer jewel case jacket, is a limited edition, and Graveface has set up a reserve list for fans to ensure they get their own. If you’re looking for the Born On A Day 7inch single, check these locations on Record Store Day. Check their myspace page for US tourdates.