Take a look at the latest video from the Elwins, “Show Me How To Move” from the album Play For Keeps. The song is about “…dancing and groovin’ around the dance floor,” says Matthew Sweeney of the band, “…and what better way to showcase that then to show dads…breaking out their moves!” The video stars Toronto artist Doctor Ew, also two of the band member’s dads and uncles.
In trying to showcase this old-fashioned “dad” vibe, directors, Adrien Vieni and Zach Rose used episodes of the American comedy series, Tim & Eric Awesome Show, Great Job! as inspiration. “We had a lot of fun trying to figure out how to keep the vibe loose and goofy while still making it a visually appealing video. At the end of the day though, it was really our lead, Drew that made the video what it is- It wouldn’t have worked without him. The charisma he brought to the role was perfect, and we couldn’t have asked for a better dad.”
The band are on the road, check their dates here.