VIDEO: “Beige” by Yoke Lore

“Successful art, in my opinion, is art that encapsulates real sincerity from someone, but, at the same time, is presented in a way that lots of people can see and understand,” Adrian Galvin, aka Yoke Lore, tells us. As a musician, under the immense pressure from labels and managers to sell sell sell, the artist’s challenge is maintaining their integrity and sense of self.

Galvin explores his own experience with that struggle in Yoke Lore’s new video for “Beige.”   Read more at NYLON.