When I read on Exclaim! about the newest music format, I wrote Jim at Playbutton, asking him to send me one. Â A week later, I received the above in the mail. Â The self-titled album from NYC synth-pop band Bubbles in an mp3 player encased in a 2-inch button, begging me to ask the question: “Why just play a record when you can wear it too?”. Â The album artwork decorates the paper box, shelf and liner notes and the package comes with a USB charger. Â The audio content is pre-recorded and can’t be downloaded or altered, just like a CD. Â The button has a play button along with track selectors (which also function as volume controls when held down). Â A tiny button on the left controls the EQ, through 1 of 7 programmed configurations.
With all the crazy directions technology is taking music these days, I’ve gotta admit I didn’t see this one coming. Â But I like the idea. Â If mp3 players have come down in price enough to manufacture like this, then why not pick up your favourite album in button form. Â I can see this working really well as a keepsake people would want to pick up at live shows.
In the meantime, I’ve pinned this record on and I’m getting to know this band Bubbles. Â Check out their track “Dance Party”.