SXSW 2010: It has begun

And for the first time in 6 years, I won’t be in Austin to join in the festivities. Thinking about it though, there are some things I’m not going to miss this week from SXSW. The sunburn, the endless crowds and chaos, the over hype and excess and the general sick feeling I pick up at the end of the week.

‘Heat & Hot Water’ by Arms

From the time when we briefly mentioned this on twitter and here as an ‘aside’ (those short little tidbits at the bottom of the page) until now, the song ‘Heat & Hot Water’ by ARMS has totally crept up on me