Video: “Shy Cry” by Unbuttoned

“Shy Cry” is a stunning slow jam by Toronto-based synth soul quintet Unbuttoned, and the first single off their debut LP ‘Planes’.

Lead singer Casey MQ said about the track: “I wrote ‘Shy Cry’ at a time when I felt happiness was not attainable. I felt it was easier to be complacent than to be happy. My surroundings continued to prove and remind me that the ‘straight’ way was the easier way. I wrote this song as a cry for help to myself because when it came down to it, only I was in charge of my actions. Freedom was what I was constantly searching for. Freedom from myself.”

From the first notes you can hear the emotion in Casey MQ’s voice, which only intensifies with the addition of Kamilah Apong’s background vocals as the song builds. The band successfully balances the mix of live instruments and electronic stabs, a difficult feat for seasoned and fledgling acts alike.

The video is directed by Victoria Long. For fans of Chet Faker, John Newman and SOHN.

Catch their album release show this Friday, July 11th at The Drake Underground in Toronto, and stream the entirety of ‘Planes’ below!